You know how to pitch. But what happens when someone tries to Pitch & Honey-Trap you?

First off, a personal note, I open these emails with PHYSICAL DRAMA because this is where REAL LIFE happens and the most important lessons come from. Then, we get into sales, finance and frame control.

In the photo above, my son Asher got into a full speed banger with the opponent. What happened next is what we all want in our own lives:

1. His team swooped in to protect him. Punches thrown.

2. The other team backed off, It’s a game.

3. As a dad, I did’t call my lawyers or get a trade tariff against Canada. We moved on.

Ok, now let’s dive into into the main story: HONEY TRAPPING

Rich and Powerful people are being honey-trapped left and right; but would you do any better?

You joined this list through Pitch Anything—how to get attention, hold the room, and get a deal done.

Now let’s turn the table.

What happens when someone is pitching YOU?

1. The Flattery Trap:

   Jensen Huang. An affair. With a Chinese spy. The danger: mistaking being targeted for being loved.

2. The Free Money Trap:

   Tom Brady. Was paid $30 million in FTX stock to sell the dream. The stock was always worth $0..

3. The Get Rick Quick Trap:

   Masayoshi Son. His company SoftBank poured roughly $16 billion into WeWork. Great story. Bankruptcy ending.

When you achieve Power. And Fame. And Validation ….

The qualities that make you successful can also make you easier to take advantage of.

A technology visionary. A seven-time Super Bowl champion. One of the world’s most powerful investors.

Apparently, “I’m successful, I know what I’m doing” doesn’t work the way it’s supposed to.

Different situations. But the same hard question:

When you want to get affection, money or recognition ….
What are you missing?

In Real Life, your job, your company, a private investment, when you miss “it”; that can get real expensive.

Let’s say you work at a great company (or thinking about investing in one). Impressive CEO. Big investors already involved. The deck looks like it cost more than your first car.

But underneath the presentation:

Who gets paid first, and what has to happen before you see a dollar?

And if you’re in sales or management, thinking, “I don’t invest in private companies”, wake up sir. take a look around, ma’am.

You may be putting five years of your life into a ride someone else controls.

In sales, you’re betting on the product, the commission plan, and the company’s ability to deliver what you sell.

In management, you’re betting on the leadership, the budget, and perhaps some equity described as “a tremendous opportunity.”

Quote me on this one, tremendous isn’t a number.

You can hit every target, help build a valuable company, and discover that the big payday belongs to someone else.

That’s why I’m opening the Private Deal Blackbook.

It’s a live session where I’ll walk through the money behind the presentation: whether it’s your own company, or someone elses, I’m about to turbocharge your Bullsh**t Detector.

• Why private equity paydays are so large—and where the money actually comes from.

• Who gets paid before you in every deal—and how that changes what your stake is really worth.

• The window I look for—when a company has proven it can deliver, but banks aren’t investing yet.

This comes from the financing side of my work: structuring transactions, raising capital, and sitting across from people deciding where to put a lot of their money.

If you’re an accredited investor, come to sharpen how you evaluate private deals.

If you’re in sales or management, come to SEE the business you’re helping build through the eyes of the people who own it.

See what’s inside the Blackbook → PRIVATE DEAL BLACKBOOK

You’ve learned how to hold the room.

Now see how the people in that room get paid.

Oren